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Boomerang SVOD Live on Turner

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The SVOD Service Goes Live

Do you or your children like classic cartoons? Then Boomerang may be the channel for you.

The network’s SVOD service went live last Tuesday. Turner and Warner Brothers, subsidiaries of Time Warner, Inc., own the network.

The network carries Looney Tunes, Tom & Jerry, Scooby-Doo, The Smurfs, Yogi Bear, Popeye the Sailor, and other animated classics. Though old episodes of these shows are in syndication on several networks, new episodes will be aired only on Boomerang. Warner Brothers has a library of more than 5,000 cartoon episodes from Hanna-Barbera, Warner Brothers, and MGM, but will update its content weekly.

Boomerang also holds rights to The Flintstones, but will not offer it immediately.

The network will carry two new exclusive original series: Dorothy and the Wizard of Oz and Wacky Races. The first is a version of the L. Frank Baum classic, the second an update of a 60s Hanna-Barbera slapstick road race series.

Time Warner uploaded a YouTube video on Tuesday announcing that the channel was live. In the video, Time Warner said the viewer can get a 30 day free trial with an annual or monthly membership. An annual membership costs $39.99 per year, a monthly membership $4.99 per month.

Boomerang will be aired or streamed only in the U.S.

(SVOD is subscription video on demand.)

AT&T Buys Time Warner

AT&T bought Time Warner Inc. last year. To avoid possible confusion, we should point out that Time Warner Inc. is not Time Warner Cable. They are separate companies, and have not been under the same corporate umbrella since 2009, when AOL Time Warner sold AOL and Time Warner, Inc.

Though Boomerang is available via direct-to-consumer stream, we recommend getting it through Dish Network’s Sling TV or AT&T’s DirecTV Now. Both are multi-channel streaming video services charging very low rates for their packages

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