Short-Form Video on Comcast X1

SHORT-FORM VIDEO ON COMCAST X1

If you’re like most people, you spend almost an hour every day watching internet video from YouTube, Vimeo, Yahoo, and other sources. It’s not likely, though, that you’d use your cable box for streaming it.

Comcast wants to change this. On Tuesday, October 13, the nation’s largest cable system operator announced that it has signed contracts with more than thirty cable and broadcast networks to carry their short-form video content on its XFinity X1 boxes. At first, available short-form content will be primarily news, current events, and sports. Typical content will include segments from FOX Sports Live and NBC’s Today Show.

New sources for X1 short-form video will include: A&E, ABC News, AMC, American Heroes, Animal Planet, BBC America, Big Ten Networks, CNBC, Cooking Channel, Destination America, Discovery, Discovery Life, DIY, E!, ESPN, Esquire Network, Food Network, Fox Business, Fox News, Fox Sports, FYI, HGTV, History, IFC, Investigation Discovery, Lifetime, LMN, MSNBC, Music Choice, JBC, NBC News, OWN, Science Channel, Sundance TV, TLC, Travel Channel, Velocity, and WE TV.

If you are a Comcast customer, you can stream all such programming via the web to X1 boxes, and through the Web section of XFinity On Demand. With use of a password, you can get it on XFinity.com.

All of the content described above will be available to XFintity X1 subscribers immediately.

A few weeks ago, Comcast established a strong presence in web video with Watchable, a platform that carries content from Awesomeness TV, Buzzfeed, Fast Company, GoPro, Maker Studios, Mashable, Popsugar, The Onion, Refinery29, Vice, and Vox Media. Most of the Watchable content is geared to young viewers– ages 17 to 34.

Comcast’s latest short form video offerings are likely to appeal to a broader age range.

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