Prime Video Carried by Comcast
Prime Video Carried by Comcast
The largest cable system operator in the U.S. is hungry. Not content with its leading position among cable providers, Comcast seeks to broaden its customer base by extending the appeal of its video platforms. To this end, the company signed a contract with Amazon to carry Prime Video.
Comcast will carry the premium video service on its XFinity X1 platform. Comcast customers can use their X1 remotes to navigate all Amazon Prime Video content, some of which is available in 4K and/or HDR formats. To view in 4K or HDR, customers will need equipment that supports these formats.
For access to Amazon’s video service, the X1 customer will need an Amazon Prime Video subscription.
Executives at both companies seem to be excited about the new partnership. Dana Strong, Comcast’s customer service president, said, “Amazon Prime Video’s growing list of originals, movies, shows, documentaries, and kids programming will be an excellent complement to the overall X1 viewing experience. We want to give customers easy access to all of their programming in one place. X1 continues to be a platform that can curate live TV, On Demand movies and shows, and streaming internet video and music titles into one easy-to-use, seamless experience. ”
Greg Hart, the vice president of Amazon Prime Video, said, “Prime Video is dedicated to making your favorite movies and shows effortless to watch. The addition of the… app to X1 will make navigating between Prime Video and live TV easier than ever. We are excited for our… members to seamlessly find the movies and shows they love.”
Comcast said the new video app will be available on its X1 boxes late this year. The cable giant also plans to include Netflix subscriptions with its programming packages, and will carry YouTube TV before the year ends.
Comcast has more than 21 million video customers in the U.S. About 60% have X1 equipment.
What is XFinity X1?
The XFinity X1 is an advanced whole-home HD DVR. It will store up to 60 hours of HD programming. The DVR is cloud-based for easy access through multiple devices. The X1 features six tuners, so the viewer can record up to six shows at once, or watch one while recording five others. It also enables transfer of content to mobile devices, for viewing away from home.
The X1 offers multiple advanced features, including automated search and updated sports stats, weather, news, traffic, and voicemail. The X1 can be activated by voice command.
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