EMPATHY CAMPAIGN BY DISH NETWORK Dish Network constantly seeks ways to stand out from the competition. With this in mind, the satellite system operator launched an “empathy” ad campaign early this month. Dish knows its target market. The pay TV…Continue Reading →
BIRTHDAY FOR SLING TV BRINGS FREE HBO Sling TV knows how to throw a party. For its second birthday, Dish Network’s semi-independent streaming video platform has launched several promotions. Last weekend, Sling TV offered to new prospective customers a free…Continue Reading →
LCD BLUE PHASE SCREENS The TV, computer, and gaming industries are constantly seeking improvement in display screens. To this end, they’ve poured huge amounts of money and countless man hours into technical research. Their efforts have paid off handsomely. The…Continue Reading →
RATINGS FOR TV OVERHAULED AT&T believes current measures of TV viewership are inadequate. Two weeks ago, it announced a plan to overhaul the ratings system. It will work with Nielsen Media Research, the giants of TV and radio audience research….Continue Reading →