DIRECTV NOW IS ACTIVE NOW AT&T has been teasing the public for months. Early last summer, the telecom giant announced that its DirecTV division would launch a streaming video platform. AT&T offered few details at the time. Later it said…Continue Reading →
DIRECTV NOW STREAMING VIDEO PLATFORM FINALIZED AT&T Hints at New Streaming Platform In March, several months before AT&T’s purchase of DirecTV was approved by the FCC, the telecom giant said that its satellite system subsidiary would offer DirecTV Now, a…Continue Reading →
Viacom Signs with DirecTV Now AT&T continues to pick up licensing rights for its highly anticipated internet video streaming platform. On Tuesday, the telecom giant said that it has signed a multiyear contract with Viacom, Inc. Under terms of the…Continue Reading →
CHANNEL BUNDLES TRIMMED BY BROADCASTERS This was bound to happen sooner or later. Every action in one segment of the TV industry provokes reactions in all other segments, and weight loss for one leads to weight loss for all. Streaming…Continue Reading →
SCRIPPS ADDED TO DIRECTV NOW AT&T’s Move into Internet Video Streaming When buying DirecTV last year, AT&T promised aggressive moves into internet video streaming. The company offered more detail about the project early this year. AT&T would offer three streaming…Continue Reading →
NBC STREAMING VIDEO WITH AT&T When AT&T bought DirecTV last year, it promised an aggressive move into internet video streaming. The telecom giant took a big step in fulfilling that pledge a few months ago. It announced last March that…Continue Reading →
HBO SIGNS WITH AT&T FOR STREAMING VIDEO SERVICE AT&T SEES A NEED Since buying DirecTV last March, AT&T has moved aggressively into internet video streaming. This was partially a response to the success of Dish Network’s Sling TV platform. AT&T…Continue Reading →
MOBILE VIDEO STREAMING FROM AT&T Millennials, much more than older consumers, tend to be ‘cord-cutters’. They often scorn fixed home cable or satellite TV. They tend to prefer streaming internet video to mobile devices, and can be unreceptive to pitches…Continue Reading →
VIDEO STREAMING FROM AT&T When AT&T bought DirecTV a few months ago, it promised big changes in the way DirecTV programming is packaged and marketed. Early in March, the telecom giant revealed important details. In the fourth quarter of this…Continue Reading →